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Island Chambers promoting Island experiences: a Comox/Campbell River case study

Port McNeill, B.C. - A note on an interesting project item hit our inbox this week from our Chamber Network partners to the South. Read on to learn about how Campbell River and Comox Valley businesses are exploring cross-promotional opportunities.

This is something we should all consider on the North Island - that is asking ourselves what we really know about our neighbours from other communities, their businesses, offerings, and their experiences through COVID-19.

"Great inspiration and success in business can come from complimenting each other, mutual support, and filling gaps in services and experiences." - PMCC


"The Campbell River & District Chamber of Commerce and the Comox Valley Chamber of Commerce partner to launch a new campaign called Explore Next Door.

Explore Next Door campaign encourages locals in Campbell River and in the Comox Valley to explore their neighbouring community.

The Explore Next Door campaign came about to encourage locals to support tourism without having to travel to far during the current COVID-19 pandemic. Locals are invited to plan a day trip with their bubble and post their explorations on their social media with the following hashtags: #ExploreNextDoor, #MeetYourNeighbours, #MeetOurNeighbours, and #ExploreBC.

“Even though we cannot travel to far away exotic locales this summer, we can certainly explore our own gorgeous surroundings and discover all the things to see and do right next door.” Says Snyder

“My day in Campbell River was wonderful! Like the Comox Valley, Campbell River has great restaurants, outdoor recreation, and shopping.” Says Hawkins

To launch the campaign, Mary Ruth Snyder, Executive Director of the Campbell River Chamber, spent a day exploring the Comox Valley and Dianne Hawkins, CEO of the Comox Valley Chamber, spent day exploring Campbell River. Both day trips were filmed by Unveil Studios, a Comox Valley Chamber member.

Videos of the day trips can be found here:

One Minute Campbell River version:

One Minute Comox Valley version:

Full length (16 min) version:

For More Information

Dianne Hawkins

CEO – Comox Valley Chamber


Mary Ruth Snyder

Executive Director – Campbell River & District Chamber


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